Weekend Links: Like Buttons, SEO’s Seedy Underbelly, and the Startup School of Hard Knocks


By Colin Ryan

Industry News

Been too busy watching the NHL Playoffs to bother surfing the web? We’ve got you covered. Here are a few links you might have missed from last weekend and beyond. (Also, be sure to check out Tom Flanagan’s guest post at the Real Estate Marketing Academy: Google Apps for Real Estate: Pros and Cons of Moving to the ‘Cloud.’)

Evernote CEO Phil Libin: “My advice to aspiring entrepreneurs? Don’t do it”

During a recent presentation at The Next Web Conference, Phil Libin offered blunt but insightful advice to anyone debating starting their own business. One takeaway? Don’t do it for the money: it’ll take a very long time to come (if it comes at all).

How to Rank on Page 1 of Google (Even If You’ve Never Heard of Black Hat SEO)

While we don’t generally condone black hat SEO tactics here at Placester, the folks at Mixergy have some interesting ideas on the subject, including the notion that using Google Analytics might actually hurt your ranking.

Increase Social Sharing by Moving your Like Buttons

Even if you’re not a web designer, you should know that layout makes a big difference when it comes to getting your content noticed and shared. This post explains how to get more likes, tweets, and +1’s just by putting your social media buttons in the right place, and provides several examples of sites that do it right.

Report: Open Houses May Not Help Sell Homes

The folks at AGBeat report on a Redfin study on the use and effectiveness of open houses in 11 real estate markets across the country. It may surprise you to know that while the practice is both a norm and a necessity in San Francisco, open houses are almost unheard of in Las Vegas. Read on for findings on your city.

Placester’s Seth Price on Creating a Better Online Experience for Consumers

In a recent interview with Kelly Mitchell on her real estate podcast, Agent Caffeine, Placester Sales Strategist Seth Price talked about RETSO, listening to consumers, and why you should look beyond your competitors for web strategy inspiration.

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